Let’s kick-off with the elephant in the room and the thing that definitely has the greatest number of fans riled-up. Starting at USD 699/EUR 699 and USD 899/EUR 899, respectively the vanilla OnePlus 8 and the OnePlus 8 Pro are significantly more expensive than their predecessors.
At this point the transformation of a company that was initially trying to position itself as the underdog “flagship-killer” is complete. Looking back at the 7T, ant the 7T Pro, those launched at €600 and €760, respectively.
Now OnePlus finally feels confident it can compete without having to undercut its rivals. The fact that the 8 Pro costs more than a Galaxy S20+ is a strong statement and if OnePlus retains its competitiveness at these newfound heights it might become BBK's new golden goose. We are yet to see how that big if pans out however.
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